SEO Ecommerce Link Building Articles

In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

This video tutorial requires Flash Player version 8 or above.

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Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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Panelists:
Andy Beal, Marketing Pilgrim
Vanessa Fox, Zillow.com
Aaron Wall, SEOBook.com
Stephan Spencer, Netconcepts

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It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

• Search engine market share
• Eye tracking studies and searcher behavior
• Trends
• Imminent innovations
• Keyword research tools
• and much more

Speaker:
Stephan Spencer, Founder and President, Netconcepts

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“Wouldn’t it be great if all those whiz-bang Web 2.0 interactive elements based on AJAX (Asynchronous JavaScript and XML) and Flash—such as widgets and gadgets and Google Maps mashups— were search engine optimal?” writes Stephan Spencer, President and Founder of Netconcepts. In this article, Stephan addresses the challenges of Web 2.0 functionality and offers advice on how you can make your site more visible to the search engines.

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Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Learning Points:

• Link building efforts that went horribly awry and how to avoid repeating their mistakes
• Concrete action steps to boost your site’s importance in the eyes of the search
  engines
• Demystify link building, debunking myths, presenting real opportunities, providing tools, sharing real world experiences

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts

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It seems like Wikipedia shows up in the first page of results in Google for just about every search imaginable. Wikipedia’s position as a top authority site is undisputed. Having a presence in Wikipedia has never been so important as it is now, despite the fact that external links in Wikipedia no longer pass PageRank. And it’s never been so dangerous to make self-interested edits to Wikipedia as it is today, particularly with the advent of such wikisleuthing tools as the Wikiscanner.

Is there a place in Wikipedia for you? Can you protect your interests within Wikipedia in a way that is appropriate and minimizes the risk of a backlash — now and in the future? Want to know the best ways to interact with the service? Want to learn some valuable lessons from a few Wikipedia marketing successes and failures? Then this session is for you!

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central

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Shopping for industrial tools online can be a major production — especially if a site is not up to snuff. Production Tool Supply sells such complex items as precision measuring instruments, carbide inserts, hand and power tools, workholding devices, safety supplies, fasteners, machinery, and accessories. We decided to see if the Warren, MI-based mailer markets with precision online. Critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO agency Netconcepts, gave a thorough review of the PTS site, with Africa examining the site’s content and functionality, and Spencer testing its search capability. Does Production Tool Supply’s site hit the nail on the head, or does it get a hammering from our experts? Read on to see.

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Managing a local or mobile search marketing campaign can be a challenge, as there are dozens providers each targeting different potential audiences. How do you choose partners? How do you allocate resources for maximum impact? This session explores the tactical demands of running a successful local/mobile search marketing campaign.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Jenny Halasz, SEO Manager, Acronym Media
Chris Silver Smith, Lead Strategist, Netconcepts

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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

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